BEAUTY AND THE BEAST IMAGES OF WOMEN IN ADVERTISEMENTS
| Main Author: | H. Kuntjara, Esther; Faculty of Letters Petra Christian University |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Institute of Research and Community Outreach - Petra Christian University
, 2004
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| Online Access: |
http://nirmana.petra.ac.id/index.php/dkv/article/view/16069 http://nirmana.petra.ac.id/index.php/dkv/article/view/16069/16061 |
Daftar Isi:
- Images in advertisements have power to shape our perception on the way we look at the world. Women in ads are often portrayed as sexual objects. Conventional beauty is womens attribute. Unfortunately%2C the images of women most ads portray are usually the creation of artificiality that establishes an impossible standard of physical perfection for women This article presents some different ads from some famous womens magazines and discusses some possible meanings the viewers may perceive from the images. Abstract in Bahasa Indonesia : images%2C women%2C advertisement.