Profil Negosiator Bisnis Wanita Pengusaha
| Main Authors: | Hamdan, Yusuf, Ratnasari, Anne, Hirzi, Aziz Taufik |
|---|---|
| Other Authors: | HIBAH DIKTI 2013 |
| Format: | Article info Qualitative Methods With a Single Case Study Approach Kualitatif Studi Kasus Tunggal application/pdf eJournal |
| Bahasa: | ind |
| Terbitan: |
Universitas Islam Bandung
, 2013
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| Subjects: | |
| Online Access: |
http://ejournal.unisba.ac.id/index.php/mimbar/article/view/401 http://ejournal.unisba.ac.id/index.php/mimbar/article/view/401/311 |
Daftar Isi:
- This study is concerning the profile of entrepreneurs women business negotiation skills in marketing products and services. The aim of this research is to determine the ability of business negotiation in order to establish cooperation and competition, the use of verbal and nonverbal messages, as well as inhibiting factors in marketing products and services. The research applied qualitative methods with a single case study approach. Data collected by observation, literature study and through interviews. informants of this research were women who are member of Association of Indonesia Entrepreneurs Women ( IWAPI ) of West Java. The findings of research on the ability of business negotiations to establish cooperation through negotiation phase including exploration, offerings, bargaining, completion, and validation. They did not compete, but they cooperate with others, and had personal characteristics as a strong negotiator, using a clear, concise, and positive meaningful verbal messages, whereas on nonverbal cues they paid attention on facial expression, eye contact, hand gestures, and the use of appropriate clothing. Barriers which were obtained by entrepreneurs women were lack of knowledge of business negotiations, attitude and personality as a reliable negotiator needs to be developed.
- Penelitian ini tentang profil kemampuan negosiasi bisnis wanita pengusaha dalam memasarkan produk dan jasa. Tujuannya untuk mengetahui kemampuan negosiasi bisnis untuk membangun kerjasama, dan bersaing, penggunaaan pesan verbal dan nonverbal, serta faktor penghambat dalam memasarkan produk dan jasa. Metode penelitian ini kualitatif dengan studi kasus tunggal. Pengumpulan datanya dengan observasi, wawancara mendalam, serta kepustakaan. Informan penelitian ini wanita pengusaha anggota Ikatan Pengusaha Wanita (IWAPI) Jawa Barat. Temuan penelitian tentang kemampuan negosiasi bisnis untuk membangun kerjasama melalui tahap negosiasi mencakup eksplorasi, penawaran, tawar-menawar, penyelesaian, dan pengesahan. Mereka tidak bersaing, melainkan bekerjasama dengan pihak lain, dan memiliki karakteristik personal sebagai negosiator cukup kuat, menggunakan pesan verbal secara jelas, singkat, dan bermakna positif, sedangkan pada nonverbal memperhatikan isyarat mimik muka, kontak mata, gerakan tangan, dan penggunakan busana yang sesuai. Hambatan yang diperoleh adalah pengetahuan wanita pengusaha tentang negosiasi bisnis terbatas, sikap dan kepribadian sebagai negosiator handal perlu terus dikembangkan.