Pengaruh Iklan Televisi Terhadap Kesadaran Merek Produk Pemutih Pond’s White Beauty Detox (Studi Kasus Mahasiswa Universitas PGRI Yogyakarta)
| Main Author: | Annisa, Dian |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
Jurnal Ekonomi dan Kewirausahaan
, 2015
|
| Online Access: |
http://ejournal.stienusa.ac.id/index.php/ekowir/article/view/38 http://ejournal.stienusa.ac.id/index.php/ekowir/article/view/38/38 |
Daftar Isi:
- Advertising is one strategy to market a product. Through television advertising is the most effective marketing strategy for advertising to attract attention, to reach consumers personally and have great power to influence consumer perceptions. Brand awareness is the ability of a brand to appear in the consumer's mind when they're thinking about a certain product categories and how easy the brand name appears in the minds of consumers. Through television advertising, brand awareness can be built and can influence consumer perceptions about a product.