THEDIFFERENTROLESOFINVOLVEMENTWITHINCORPORATE AND PRODUCT ADVERTISEMENTS
| Main Author: | Fatricia, Raja Sharah |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Raja Sharah Fatricia
, 2013
|
| Online Access: |
http://online-journal.unja.ac.id/index.php/digest/article/view/1263 http://online-journal.unja.ac.id/index.php/digest/article/view/1263/860 |
Daftar Isi:
- Corporateadvertisementsareofgrowinginterestforcompanies,besidesthattheroleofinvolvementisofgrowinginterestbecausenewmediamakesithardertogetconsumersinvolvedwithamarketingmessage.Thispaperexploresaliteraturereviewoninvolvementandcorporateadvertisementasthereislittletonoresearchdoneonthistopic.Basedontheanalysisitcanbeconcludedthatadvertisinginvolvementisofhighrelevancewithincorporateadvertising,andhasalargerinfluenceonadoutcomesthanpredispositionalinvolvement.Predispositionalinvolvementonlyinfluencescorporateadvertisementoutcomeswhenmediatedbyadvertisementinvolvement.Thusformarketersdevelopingcorporateadvertisements,creatingadvertisementinvolvementisespeciallyimportant.Keywords:Roleofinvolvements,corporateadvertisements,productadvertisements,advertisinginvolvement