Strategi Bersaing PT. Perusahaan Gas Negara (Persero) Tbk SBU Distribusi Wilayah I
| Main Authors: | Saragih, Jomaren Tuah, Suryadi, Eko |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Udayana
, 2015
|
| Subjects: | |
| Online Access: |
http://ojs.unud.ac.id/index.php/jmbk/article/view/14285 |
Daftar Isi:
- The purpose of thi s research is to analyze competitive strategy implemented by PT Perusahaan Gas Negara(Perser o) Tbk SBU Dist ribusi Wilayah I to face competit ion in downstr eam natural gas industry. Descript ivequalitat ive analysis method is used by carrying out SWOT and V alue Chain Analysis. SWOT analysis is usedto ident ify and evaluate st r ength, weakness, opportunity, and threat of the company, whereas the importantfactors and their r elevance to the futur e ar e ident ified by V alue Chain Analysi s.The r esults show that SBUWilayah I uses best price strategy and gives value added cutomer service by maximizing the use of technologyto create sustainable competitive advantage.