PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH
| Main Authors: | Pratiwi, Ni Putu Lenny; Fakultas Ekonomi Dan Bisnis Universitas Udayana, Seminari, Ni Ketut; Fakultas Ekonomi Dan Bisnis Universitas Udayana |
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| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
, 2015
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| Subjects: | |
| Online Access: |
http://ojs.unud.ac.id/index.php/Manajemen/article/view/11823 |
Daftar Isi:
- Creating customer satisfaction, especially customers, cooperatives should be able to meet the wishes of the customer. Factors that affect customer satisfaction is service quality , trust and customer value . This study aims to investigate the influence of service quality , trust and customer value partially on customer satisfaction. Respondents in this study is the chairman of the cooperative and 98 clients , with non- probability sampling technique is purposive sampling . The data analysis technique used is the technique of multiple linear regression analysis . The results obtained by analysis of the conclusion that the partial test results can be known service quality , trust and customer value and significant positive effect on customer satisfaction on Credit Unions Dauh Ayu Denpasar .