PENGARUH KUALITAS PRODUK TERHADAP CITRA PERUSAHAAN DAN KEPUASAN SERTA DAMPAKNYA PADA KEPERCAYAAN KONSUMEN MOBIL TOYOTA AVANZA DI KOTA PALU
| Main Author: | Sarifuddin T, Sarifuddin T |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Katalogis
, 2018
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| Subjects: | |
| Online Access: |
http://jurnal.untad.ac.id/jurnal/index.php/Katalogis/article/view/9667 http://jurnal.untad.ac.id/jurnal/index.php/Katalogis/article/view/9667/7672 |
Daftar Isi:
- This research is aimed to determine and analyze; 1) the inpluence of product quality on company’s image of Toyota Avanza in Palu ; 2) the inpluence of product quality on customer satisfaction toward of Toyota Avanza in Palu; 3) the inpluence of company’s image on customer satisfaction towards of Toyota Avanza in Palu; 4) the inpluence of satisfaction on customer trusts to Toyota Avanza in Palu. The research method is causal-descriptive with 240 samples. By using Structure Equation Modelling (SEM). the results show that; 1) product quality significantly and positively has effects on company image of Toyota Avanza in Palu; 2) product quality significantly and positively has effects on customer satisfaction toward of Toyota Avanza in Palu; 3) company’s image significantly and positively has effects on customer satisfaction towards Toyota Avanza in Palu; 4) satisfaction significanlty and positively has effects on customer trust towards Toyota Avanza in Palu.