PROMOTING RHEMA TOURS AND TRAVEL’S HOLYLAND TOURS USING A MARKETING BOOKLET
| Main Authors: | Puspita, Natania; English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia, Ibrahim, Jusuf I; English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
K@ta Kita
, 2017
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| Subjects: | |
| Online Access: |
http://studentjournal.petra.ac.id/index.php/sastra-inggris/article/view/5833 http://studentjournal.petra.ac.id/index.php/sastra-inggris/article/view/5833/5329 |
Daftar Isi:
- Rhema Tours and Travel is a travel agency located in Jalan Jemursari 234A that specializes in Christian pilgrimage trips. It offers tours to Israel, Jordan, Egypt, and Europe. There were only a few people who know about Rhema Tours and Travel. This is probably due to ineffective promotional tools. Rhema Tours and Travel had brochures and company profiles to promote their Holy-land tours. However, those promotional tools are not very effective since they did not highlight the uniqueness of Rhema’s Holy Land Tours. Therefore, I made a marketing booklet to serve as an effective promotional tool that can promote Rhema’s Holy Land tours to customers by highlighting its uniqueness.