PERANCANGAN CORPORATE IDENTITY SWEET VILLY
| Main Author: | Riri Trinanda, S.Pd., M.Sn., FAJRA DHANY, Dr. M. Nasrul Kamal, M.Sn., |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
DEKAVE : Jurnal Desain Komunikasi Visual
, 2018
|
| Online Access: |
http://ejournal.unp.ac.id/index.php/dkv/article/view/100633 http://ejournal.unp.ac.id/index.php/dkv/article/view/100633/100189 |
Daftar Isi:
- Sweet Villy is a trademark created by The young entrepreneur named Ovilly Angnesia located at St. Tomat 21 Tangah Jua, Bukittinggi. Sweet Villy not Have corporate identity as a logo in the form of corporate identity. The logo is the first thing to remember by the consumer of a product as well as a distinctive identity with competitor in similar fields. Sweet Villy want to introduce products to consumers more broadly, but yes not yet have a corporate identity to distinguish it from competitors which is an obstacle if you want to introduce the product to the consumer.The research method that I use is the qualitative method, while in the data analysis the authors use analytical methods 5W + 1H (what, where, who, why, when, how). The design of the logo Sweet Villy primarily as an initial identity trademark applied into the manual book. The main media used in the design of this logo is a media Sweet Villy manual book. Then the supporting media such as aprons, x-banners, posters, stickers, pins, open closed sign, business cards, t-shirts, packaging, Instagram feed.Keywords: Logo, Sweet Villy, Identity.