The Effects of Price Discount and In- Store Display on Impulsive Buying Behavior (Case Study: Customer H&M in Jakarta)o
| Main Authors: | Tumundo, Amelia Yerikho, Kindangen, Paulus, Tumewu, Ferdinand J. |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Sam Ratulangi
, 2022
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| Online Access: |
https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/39442 https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/39442/35755 |
Daftar Isi:
- This research aims to test the effect of price discount and in-store display towards impulsive buying behavior using quantitative methods. It is expected that both price discount and in-store display lead to positive effect on impulsive buying behavior to customer H&M in Jakarta. The purpose of this research are; identify the positive effect of price discount and in-store display on impulsive buying behavior to customer H&M in Jakarta. This study results a finding that price discount and in-store display have positive effect on impulsive buying behavior to customer H&M in Jakarta. From this results, it is recommended for company to maintain price discount promotion and attractive in-store display in order to increase the impulsive buying behavior. Also, it is recommended for the future researcher to able to expand this research.