Pengaruh Inovasi dan Brand Image terhadap Repurchase Intention Dengan Kepuasan Pelanggan sebagai Variabel Intervening
| Main Author: | paramitha, Pasuhuk anggie |
|---|---|
| Format: | Article info application/msword eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Sam Ratulangi
, 2019
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| Online Access: |
http://ejournal.unsrat.ac.id/index.php/jrbm/article/view/24599 http://ejournal.unsrat.ac.id/index.php/jrbm/article/view/24599/24300 |
Daftar Isi:
- The purpose of this study is to determine the effect of Innovation and Brand Image on Repurchase Intention with Customer Satisfaction as intervening variable, especially on Go-Jek’s customers in Manado Cit. Data are collected through questionnaire, interviews, and library research. The numbers of respondents in this study are 400 customers who are using Go-Jek’s services in Manado City. The results show that: 1) innovation has positive and significant effect on customer satisfaction; 2) brand image has positive and significant effect on customer satisfaction; 3) innovation and brand image simultaneously have positive and significant effect on customer satisfaction; 4) innovation has positive and significant effect on repurchase intention; 5) brand image has positive and significant effect on repurchase intention; 6) customer satisfaction has positive and significant effect on repurchase intention; 7) innovation, brand image, and customer satisfaction simultaneously have positive and significant effect on repurchase intentionKeywords: Innovation, Brand Image, Customer Satisfaction, and Repurchase Intention