Pengaruh Bauran Pemasaran dan Faktor Personal Terhadap Kepuasan Pelanggan Dengan Keputusan Pembelian sebagai Intervening
| Main Author: | Soelama, Pricilia Christy |
|---|---|
| Format: | Article info application/msword eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Sam Ratulangi
, 2019
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| Online Access: |
http://ejournal.unsrat.ac.id/index.php/jrbm/article/view/22232 http://ejournal.unsrat.ac.id/index.php/jrbm/article/view/22232/21918 |
Daftar Isi:
- The results of this study can be seen that the marketing mix variables significantly influence purchasing decisions. And partially the marketing mix also has a significant effect on customer satisfaction. Personal factors have a significant effect on purchasing decisions. Partially personal factors have a significant effect on Customer Satisfaction. Whereas, Purchasing Decisions have a significant effect on Customer SatisfactionKeywords: Marketing Mix, Personal Factor, Purchasing Decision, Customer Satisfaction