Makna dalam teks iklan parfum laki-laki dan perempuan yang dipengaruhi unsur stereotip gender
Format: | Bachelors Doctoral |
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Terbitan: |
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia
, 2009
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Subjects: | |
Online Access: |
http://lib.ui.ac.id/file?file=digital/20160486-RB01A369m-Makna dalam.pdf |
Daftar Isi:
- [Penelitian ini membahas makna dengan teks iklan parfum remaja laki-laki dan perempuan yang berhubungan dengan streotip gender. Peneltian ini bertujuan menjelaskan bentuk Streotip gender yang terdapat dalam iklan di majalah remaja yang terkait dengan bidang sosiolinguistik., This research discusses about the meaning of the text perfume ad for boys and girls which is related with gender stereotype. This research's aims are to explain type of gender stereotype in teens magazines related to sociolinguistic. Methods used in this research are qualitative to describe a staple meaning in perfume ad text and quantitative to get some description about gender stereotype forms in teenagers. Some theories that are applied are Semantics and gender theory about stereotype. The result is the meaning in perfume ad text has a relation with gender stereotype]