Perencanaan program special event koran Sindo young generation untuk meningkatkan awareness koran Sindo pada mahasiswa Ilmu Jurnalistik (studi kasus mahasiswa Jurnalisme di Universitas Indonesia dan Ilmu Jurnalistik di Universitas Padjadjaran) = Special event program planning koran sindo young generation to raise awareness on koran sindo amongst journalism students (case study Journalism students at Universitas Indonesia and Universitas Padjadjaran)
| Main Authors: | Tiara Aprilita Subandrio, author, Add author: Vida Aulia Budiany Parady, supervisor, Add author: Surti Utami, examiner |
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| Format: | Bachelors |
| Terbitan: |
Universitas Indonesia
, 2014
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20405075 |
Daftar Isi:
- RINGKASAN EKSEKUTIF Analisis Situasi Minat mahasiswa dalam bidang jurnalisme yang rendah dengan adanya ranah komunikasi lain yang menarik bagi mereka yang dapat berdampak pada regenerasi jurnalis di Koran Sindo. Awareness Koran Sindo yang rendah pada mahasiswa-mahasiswi ilmu jurnalistik sebagai leading newspaper company di Indonesia. Pernyataan Masalah Menurunnya kondisi jurnalistik saat ini, sehingga berdampak pada rendahnya minat masyarakat khususnya mahasiswa terhadap dunia jurnalistik itu sendiri. Solusi Membuat special event dengan judul ?Koran Sindo Young Generation? yang akan diselenggarakan di Kantor Pusat Koran Sindo di Jakarta dengan mengadakan kegiatan seminar, workshop, dan company visit. Melakukan kontak dengan media agar mendapatkan publisitas. Tujuan Program Meningkatkan minat jurnalistik di kalangan mahasiswa jurnalistik, sekaligus meningkatkan kondisi industri surat kabar di Indonesia. Program ini diharapkan dapat meningkatkan awareness Koran Sindo sebagai leading newspaper company di kalangan mahasiswa jurnalistik. Khalayak Sasaran Geografis: Mahasiswa-mahasiswi Ilmu Komunikasi, program studi Ilmu Jurnalistik semester lima hingga tujuh di Universitas Indonesia, Depok dan Universitas Padjajdaran, Bandung. Demografis: Mahasiswa-mahasiswi ilmu jurnalistik semester 1 hingga 7. Pesan Kunci Koran Sindo sebagai salah satu surat kabar terdepan di Indonesia berkomitmen untuk mencetak jurnalis-jurnalis muda berkualitas dengan berbagai ilmu dan pengalaman langsung sebagai jurnalis. Jadwal Program Hari Sabtu dan Minggu, tanggal 18 dan 19 April 2015. Annual event. Tempat Pelaksanaan Kantor Pusat Koran Sindo, Menara Kebon Sirih Lt. 22, ,Jl. Kebon Sirih Raya No. 17-19, Jakarta 10340. Kerangka Evaluasi Metode evaluasi yang digunakan adalah metode input, output, dan outcome. Input: Evaluasi terhadap segala proses yang berlangsung dalam pelaksanaan kegiatan Output: Evaluasi terhadap sesuatu yang nyata sebagai hasil dari kegiatan Outcome: Pengukuran dampak dan evaluasi hasil pelaksanaan kegiatan Total Anggaran Total anggaran yang dibutuhkan untuk penyelenggaraan acara Koran Sindo Young Generation adalah Rp. 110.720.000. <hr> EXECUTIVE SUMMARY Situational Analysis Other communication divisions, such as marketing communication, sales, etc, have caused the decrease in the Journalism students? interest in journalism itself. Koran Sindo still needs to increase its awareness as a leading newspaper company in Indonesia among Journalism students as one of their key targets. Problem Statement Currently, the condition of journalism has weakened. This has led to the decline in the interest of Journalism students towards journalism. Solution To organise a special event called ?Koran Sindo Young Generation? which will be held in Koran Sindo?s Head Office in Jakarta. The event will include seminar, workshop, and company visit. Media relation in order to get positive media coverage. Objective To increase the students? interest towards journalism, while improving the condition of the newspaper industry in Indonesia. This program also aims to increase Koran Sindo?s awareness as a leading newspaper amongst Journalism students. Targeted Audience Geographic: Undergraduate communication student, majoring in Journalism in Universitas Indonesia and Universitas Padjadjaran. Demographic: Undergraduate Journalism students from term 1 to 7. Key Message Koran Sindo as one of Indonesia?s leading newspapers is committed in generating young journalists of highest quality with a wide range of knowledge and direct experience as a journalist. Program Schedule Saturday and Sunday, 18-19 April 2015. This event will be held annually. Venue Koran Sindo Head Office, Menara Kebon Sirih Lt. 22, Jl. Kebon Sirih Raya No. 17-19, Jakarta 10340. Evaluation The evaluation method that will be used in this program is the input, output, and outcome method. Input: Evaluation towards the whole process during event planning. Output: Evaluation towards the process of the implementation. Outcome: Impact measurement and evaluation of the whole implementation. Total Budget The total budget required for the implementation of ?Koran Sindo Young Generation? is Rp. 110.720.000.