Pengaruh customers' authenticity perception terhadap brand loyalty melalui brand image pada Kopi Arabika Toraja = The effect of customers' authenticity perception towards brand loyalty through brand image of Kopi Arabika Toraja
Main Authors: | Sirot Fadhlurahman, author, Add author: Fatimah Muchtar, supervisor, Add author: Ixora Lundia Suwaryono, examiner, Add author: Prima Nurita Rusmaningsih, examiner, Add author: Tutie Hermiati, examiner |
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Format: | Bachelors |
Terbitan: |
Fakultas Ilmu Administrasi Universitas Indonesia
, 2018
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Subjects: | |
Online Access: |
http://lontar.ui.ac.id/detail?id=20481921 |