Analisis pengaruh brand partnership dalam luxury brand terhadap purchase intention konsumen: studi kasus: Kenzo x H&M = The influence analysis of brand partnership in luxury brand toward consumer's purchase intention: case study: Kenzo x H&M
| Main Authors: | Farriza Septiarani, author, Add author: T. Ezni Balqiah, supervisor, Add author: Ignatius Heruwasto, examiner, Add author: Aswin Dewanto Hadisumarto, examiner |
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| Format: | Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2017
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| Subjects: | |
| Online Access: |
http://lontar.ui.ac.id/detail?id=20459612 |