Pengaruh sosial media terhadap perubahan ruang dan aktivitas sosial studi kasus Pasar Santa = Social media influences on spatial changes and social activities case study Pasar Santa
| Main Author: | Ristina Hasna, author |
|---|---|
| Format: | Bachelors |
| Terbitan: |
Fakultas Teknik Universitas Indonesia
, 2016
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| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/2016-5/20421668-S61882-Ristina Hasna.pdf |
Daftar Isi:
- [<b> ABSTRAK</b><br>Pasar Santa mendapatkan lebih banyak perhatian dari masyarakat luas dalam satu tahun terakhir. Pasar Santa menjadi salah satu tujuan populer masyarakat yang tinggal di Jakarta untuk hangout. Sebelum Pasar Santa menjadi terkenal pada tahun 2014, Pasar Santa terancam ditutup karena tidak memiliki banyak konsumen yang datang. Dengan mengundang pengguna yang baru, merubah ruang dan menggunakan promosi melalui sosial media, Pasar Santa sukses mendapatkan lebih banyak perhatian dari public. Di dalam skripsi ini saya akan mengeksplor bagaimana para penjual di Pasar Santa mengubah ruang yang terbatas untuk menyesuaikan dengan ekspektasi dari para customers yang melihat Passar Santa melalui gambaran yang ada di sosial media.<hr> <b>ABSTRACT</b><b>Pasar Santa has been gaining more popularity for the past one year. It has become one of the popular hangout places for people who live in Jakarta. Before 2014, there were not many people aware of the existence of Pasar Santa. It did not have many visitors and was nearly being closed. This thesis explains about the socio-spatial changes in Pasar Santa, especially in the food court area. By inviting new users, transforming the space, and using social media promotion, Pasar Santa succeeded in attracting more people to come. In this undergraduate thesis, I want to explore how the image projected by the media about Pasar Santa influence the merchants and the customers’ behavior, how the merchants use the space so it meets the expectations of the customers and how the customers react to the spatial changes in Pasar Santa.;Pasar Santa has been gaining more popularity for the past one year. It has become one of the popular hangout places for people who live in Jakarta. Before 2014, there were not many people aware of the existence of Pasar Santa. It did not have many visitors and was nearly being closed. This thesis explains about the socio-spatial changes in Pasar Santa, especially in the food court area. By inviting new users, transforming the space, and using social media promotion, Pasar Santa succeeded in attracting more people to come. In this undergraduate thesis, I want to explore how the image projected by the media about Pasar Santa influence the merchants and the customers’ behavior, how the merchants use the space so it meets the expectations of the customers and how the customers react to the spatial changes in Pasar Santa., Pasar Santa has been gaining more popularity for the past one year. It has become one of the popular hangout places for people who live in Jakarta. Before 2014, there were not many people aware of the existence of Pasar Santa. It did not have many visitors and was nearly being closed. This thesis explains about the socio-spatial changes in Pasar Santa, especially in the food court area. By inviting new users, transforming the space, and using social media promotion, Pasar Santa succeeded in attracting more people to come. In this undergraduate thesis, I want to explore how the image projected by the media about Pasar Santa influence the merchants and the customers’ behavior, how the merchants use the space so it meets the expectations of the customers and how the customers react to the spatial changes in Pasar Santa.]