Analisis Pengaruh atribut produk fashion terhadap e-impulse buying dengan utilitarian web browsing dan hedonic web browsing sebagai faktor mediasi dalam konteks situs belanja online lokal = The Effect of fashion product attributes on e-impulse buying with utilitarian web browsing and hedonic web browsing as mediating factors a study on local fashion websites
| Main Author: | Diana Ridha, author |
|---|---|
| Format: | Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2015
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| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/2015-10/20402623-S58291 - Diana Ridha.pdf |