"Value in use" sebagai penggerak perilaku partisipatif serta implikasinya pada loyalitas merek suatu penelitian pada komunitas merek virtual di Indonesia = Value in use as the driver of participative behavior and the implications on brand loyalty a research on the virtual brand communities in Indonesia
Main Author: | Whony Rofianto, author |
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Format: | Doctoral Bachelors |
Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2014
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Subjects: | |
Online Access: |
http://lib.ui.ac.id/file?file=digital/2015-10/20364616-D1500-Whony Rofianto.pdf |