"Value in use" sebagai penggerak perilaku partisipatif serta implikasinya pada loyalitas merek suatu penelitian pada komunitas merek virtual di Indonesia = Value in use as the driver of participative behavior and the implications on brand loyalty a research on the virtual brand communities in Indonesia

Main Author: Whony Rofianto, author
Format: Doctoral Bachelors
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2014
Subjects:
Online Access: http://lib.ui.ac.id/file?file=digital/2015-10/20364616-D1500-Whony Rofianto.pdf