Pengaruh citra toko dan kualitas pelayanan terhadap citra merek dan minat pembelian pada private label brands(PLB) studi kasus: value plus Hypermart Jabodetabek = The effect of store image and service quality on brand image and purchase intention for private label brands (PLB) study case: value plus of Hypermart Jabodetabek
Format: | Bachelors |
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Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2013
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Subjects: | |
Online Access: |
http://lib.ui.ac.id/file?file=digital/20348467-SPDF-Fitriana Irwanty.pdf |