Pengaruh iklan terhadap respon emosional dalam pembentukan behavioral intention pada chain restaurant dengan perceived value sebagai variabel mediasi studi kasus restoran pizza hut di jabodetabek = The impact of advertising on emotional responses in behavioral intention of the chain restauran industry with perceived value as mediation variabel a case of pizza hut restaurant in jakarta dan greater area
| Format: | Bachelors |
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| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2013
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| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/20348324-S53337-Keni Dwikania.pdf |