Pengaruh electronic word of mouth (EWOM) terhadap kepercayaan merek pada media sosial di kalangan mahasiswi (Studi pada produk body lotion nivea) = The influence of electronic word of mouth (EWOM) on brand trust in social media among female students (Case study in nivea product body lotion)

Format: Bachelors
Terbitan: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia , 2013
Subjects:
Online Access: http://lib.ui.ac.id/file?file=digital/20345892-S47225-Arientia Twinarutami.pdf
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