Analisis strategi pemasaran menggunakan media intenet studi kasus pemasaran UMKM batik dalam memanfaatkan momentum kebangkitan pasar batik= Marketing strategy analysis using internet medium case study : batik small medium enterprises
| Main Authors: | Gema Pratama Putra, author, Add author: Rembeth, John Daniel, supervisor, Add author: Sofjan Assauri, examiner, Add author: M. Gunawan Alif, examiner |
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| Format: | Masters Bachelors |
| Terbitan: |
, 2010
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20343050 |
Daftar Isi:
- [<b>ABSTRAK</b><br> Studi Kasus : Pemasaran UMKM Batik Dalam Memanfaatkan Momentum Kebangkitan Pasar Batik Tesis ini membahas mengenai bentuk apiikasi strategis dari kegiatan pemasaran yang diiakukan oleh usaha mikro, kecil dan menengah (UMKM) batik, khususnya pada UMKM batik yang menjadi narasumber dalam penelitian ini. Sebagaimana diketahui, UMKM merupakan bentuk usaha yang tahan terhadap krisis ekonomi dunia, menyerap banyak sumber daya manusia (padat karya) dan memberikan dampak keuntungan sosial. Namun demikian, UMKM memiliki kendala untuk berkembang, diantaranya adalah kendala pemasaran. UMKM batik merupakan salah satu UMKM yang mengalami kesulitan dalam melakukan pemasaran, sekalipun peluang pasar dalam negeri dan luar negeri sangat besar, khususnya sejak dideklarasikannya batik sebagai warisan bangsa Indonesia oleh UNESCO.;Marketing in order to take advantage of a growing market momentum. Focus of this study is about analyzing strategic marketing implementation from batik Small medium enterprises (SME), especially SME that become source of current research. As we all know, SME is a form of enterprises that resistant to world economic crisis, absorp large ammount of human resources and create many social benefit. Unfortunately, SME in general unable to growth because of limitation in doing marketing activities. Batik SME is one of SME that has the problem, although it has domestic and broad market, especially since UNESCO declare it as and Indonesian heritage.;Marketing in order to take advantage of a growing market momentum. Focus of this study is about analyzing strategic marketing implementation from batik Small medium enterprises (SME), especially SME that become source of current research. As we all know, SME is a form of enterprises that resistant to world economic crisis, absorp large ammount of human resources and create many social benefit. Unfortunately, SME in general unable to growth because of limitation in doing marketing activities. Batik SME is one of SME that has the problem, although it has domestic and broad market, especially since UNESCO declare it as and Indonesian heritage., Marketing in order to take advantage of a growing market momentum. Focus of this study is about analyzing strategic marketing implementation from batik Small medium enterprises (SME), especially SME that become source of current research. As we all know, SME is a form of enterprises that resistant to world economic crisis, absorp large ammount of human resources and create many social benefit. Unfortunately, SME in general unable to growth because of limitation in doing marketing activities. Batik SME is one of SME that has the problem, although it has domestic and broad market, especially since UNESCO declare it as and Indonesian heritage.]