Rencana strategis EKA Hospital BSD tahun 2009- 2013 = EKA Hospital BSD strategic planning year 2009-2013
| Main Authors: | Kusmiati, author, Add author: Amal Chalik Sjaaf, supervisor, Add author: Purnawan Junadi, examiner, Add author: Sandi Iljanto, examiner, Add author: Esther Nurima, examiner |
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| Format: | Masters Bachelors |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20341022 |
Daftar Isi:
- <b>ABSTRAK</b><br> Rumah sakit merupakan usaha yang padat modal, padat karya dan padat teknologi. Oleh sebab itu dalam pelaksanaannya sebagai pusat layanan kesehaum, rumah sakit harus memiliki rencana strategis yang tepat agar RS dapat bcradaptasi dan terus berkembang sesuai dengan perubahan lingkungan, perkembangan ilmu pengetahuan dan teknologi Penelitian ini bertujuan untuk mendapatkan formulasi Rencana Strategis EKA Hospital BSD yang tepat dan dapat dilaksanakan.pene1itian ini adalah penelitian operasional dengan menganalisis data kualitatif dan data kuantitatif. Dari penelitian yang dllakukan didapatkan unsur peluang EKA Hospital ada!ah kebijakan pemerintah, sosial ekonoml, pendidikan, demografi, grografi dan !l!knologi. Scdangkan unsur ancaman adalah pesaing. Unsur kekuatan EKA Hospital adalah visi dan misi, struktur organisasi, SDM, keuangan, Sistem lnfommsi Manajemen dan pemasaran. Unsur kelemahannya adalah layanan unggulan. Kesimpulan hasil penelitian ini, posisl EKA Hospital berada pada future quadrant ( Matriks TOWS ) dan strategy sel pada matriks IE. Dari tahap pencocokkan didapatkan strategi yang direkomendasikan adalah penetrasi pasar. pengembangan pasar, pengembangan produk, integrasi vertikaL Pada penemunn prioritas kegiatan berdasarkan anallsis QSPM diperoleh : I.Pennmbahan layanan Poliklinik Spesialis Anak, Kebidanan, Penyakit Dalam pada hari Minggu, 2.Pengembangan Produk Layanan Unggulan "Maiemicy and Children" . 3.Pengembangan Produk Layanan Unggulan Saraf dan Bedah Saraf. 4.Membuka klinik satelit sebagai jejariog yang on line dengan EKA Hospital. 5.Perubahan layanan Health Screening pada hari Minggu. 6.Perawatan Home Care terpadu. <hr> <b>Abstract</b><br> Hospital is a business with capital intensive, labor intensive and technology-intensive. Therefore in the implementation as the centre health services, hospitals must have an appropriate strategic ptan so the right hospital can continue and adapt and develop in accordance with changes in the environment also the development of science and technology. This study nims to get an appropriate and an applicable formulation Strategic Pkm for EKA Hospita( BSD. This research is a research that analyzing opcratior1td data with qualitative and quantitative data From the research, it was found that opportunity factors for EKA Hospital arc government policy, Social economics, education, demography, geography, technology. And the threa! factor is the competitor element. Strength factors of EKA Hospital arc Vision and mission, organizational structure, human resources. finance. management information system, and marketing, And for the weakness factor is considered upcrior of service. Conclusion of this research, the position of EKA Hospital is located on the future quadrant (TOWS Matrix) and Growth strategy I first cell in the matrix IE. Obtained from the phase matching strategy that is recommended is by the market penetration. market development product development, vertical integration~. In the determination of the priority activities according analysis QSPM obtained; l. The addition of Children's Services Specialist Clinic, Obstetric, Internist on Sunday. 2. Product Development considered superior service "Maternity and Children." 3. Product Development considered superior service Neurology and surgery 4. Opening networking Clinic as a satelite clinic of the on line EKA Hospital 5. The addition of a Health Screening service on Sunday. 6. lntegrated home care. 7. Patient Gathering EKA Hospital