Analisa positioning dan bauran pemasaran property, study kasus apartemen De Paradiso, PT. Jakarta Propertindo = Positioning analysis and marketing mix De Paradiso apartement, PT. Jakarta Propertindo
| Main Authors: | Irvan Syahkuala, author, Add author: Rembeth, John Daniel, supervisor, Add author: Bagio Nugroho Karno, examiner, Add author: Sofjan Assauri, examiner |
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| Format: | Masters Bachelors |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20340527 |
Daftar Isi:
- [<b>ABSTRAK</b><br> Tesis ini membahas mengenai bagalmana pentingnya penggunaan analisa positioning dari suatu produk apartemen yang ditawarkan kepada konsumen ditengah persaingan yang ada di sekitar lingkungan kompetisi, penentuan segmentasi .serta targeting yang tepat akan sangat berpengaruh didalam positioning yang akan diambil. Didalam tesis ini juga coba disaampaikan bagaimana strategi bauran pemasaran yang akan digunakan baik product. price. place, and promolion dalam mendukung pemasaran dari apartemen De Paradiso. <hr> <b>ABSTRACT</b><br> This thesis discusses the importance of using an analysis of how the positioning of an apartment product that is offered to consumers in competition around competitive environment, the determination of segmentation and precise targeting will be very influential in positioning to be taken. In this thesis also we try to be presented how the marketing mix strategy that will be used either product, price, place, and promotion of marketing support from the apartment De Paradiso. , This thesis discusses the importance of using an analysis of how the positioning of an apartment product that is offered to consumers in competition around competitive environment, the determination of segmentation and precise targeting will be very influential in positioning to be taken. In this thesis also we try to be presented how the marketing mix strategy that will be used either product, price, place, and promotion of marketing support from the apartment De Paradiso. ]