Analisis strategi bisnis dan strategi altematir PT XYZ dalam menghadapi persaingan pada industri peternakan unggas di Indonesia = Business and alternative strategy analysis for PT XYZ to compete in Indonesian poultry industry
| Main Authors: | Mallhew Victor Malakalamere, author, Add author: Imo Gandakusuma, supervisor, Add author: Rofikoh Rokhim, examiner, Add author: Eko Rizkianto, examiner |
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| Format: | Masters Bachelors |
| Terbitan: |
, 2010
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20340390 |
Daftar Isi:
- [<b>ABSTRAK</b><br> Industri peternakan unggas di Indonesia menjanjikan pasar yang sangat besar dan belum terpenuhi dengan baik, sehingga tingkat persaingan terns menerus mengalami peningkatan dari tahun ke tahun. PT XYZ yang menjadi salah satu pemain daiam industri ini mulai mengembangkan perusahaan mereka untuk dapat bersaing dan menjadi salah satu perusahaan terbesar di Indonesia. Bebernpa slrategi bisnis akan diformulasikan dan disesuaikan dengan falctor·faktor yang memengaruhl perusahaan, baik internal maupun ekstemal. Metode formulasi akan menggunakan IE Matrix, Grand Strategy Matrix, Product-Market Matrix dan Four Generic Competitive Strategies. H <hr> <b>ABSTRACT</b><br> Poultry industry in Indonesia has a very big market opportunity. therefore raises the degree of competition in this industry. PT XYZ will expand their business and improve their position in this industry with making the new strategy. Strategy formulation will using four tools. IE Matrix, Grand Strategy Matrix, Product Market Matrix and Four Generic Competitive Strategies. The results of the analysis are using the Tapered Vertical Integration, Product Development and Focused Differentiation.;Poultry industry in Indonesia has a very big market opportunity. therefore raises the degree of competition in this industry. PT XYZ will expand their business and improve their position in this industry with making the new strategy. Strategy formulation will using four tools. IE Matrix, Grand Strategy Matrix, Product Market Matrix and Four Generic Competitive Strategies. The results of the analysis are using the Tapered Vertical Integration, Product Development and Focused Differentiation., Poultry industry in Indonesia has a very big market opportunity. therefore raises the degree of competition in this industry. PT XYZ will expand their business and improve their position in this industry with making the new strategy. Strategy formulation will using four tools. IE Matrix, Grand Strategy Matrix, Product Market Matrix and Four Generic Competitive Strategies. The results of the analysis are using the Tapered Vertical Integration, Product Development and Focused Differentiation.]