Analisis proses pembentukan brand awareness dan brand image melalui penerapan integrated marketing communication (IMC) pada produk jasa baru (studi kasus: solusi rumah holcim)
| Main Authors: | Dian Nuranindya, author, Add author: Firman Kurniawan Sujono, supervisor, Add author: Irwansyah, examiner, Add author: Udi Rusadi, examiner |
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| Format: | Masters Bachelors |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20306215 |
| Description not available. |