Analisis strategi bersaing dalam rangka kompetisi industri TV berlangganan studi kasus PT. Mediatama Anugrah Citra = competitive strategy analysis in order to the pay TV industry competition
| Main Authors: | Aditya Wahyu Pribadi, author, Add author: Dadang Gunawan, supervisor, Add author: Muhamad Asvial, examiner, Add author: Iwan Krisnadi, examiner, Add author: Muhammad Suryanegara, examiner |
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| Format: | Masters Bachelors |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20300677 |
Daftar Isi:
- [<b>ABSTRAK</b><br> Persaingan pasar televisi berlangganan semakin ketat ditandai dengan jumlah operator televisi berlangganan sebanyak 13 lembaga penyiaran. Jumlah itu akan bertambah seiring dengan makin banyaknya pemohon yang mengajukan izin penyiaran. PT. Mediatama Anugrah Citra sebagai penyedia layanan baru televisi berlangganan yang menyelenggarakan layanannya dengan menggunakan teknologi Digital Video Broadcasting Terrestrial (DVB-T) dengan merek produknya Nexmedia yang selama ini masih beroperasi diwilayah Jabodetabek haruslah merumuskan strategi perusahaan yang tepat untuk dapat bersaing didalam industri televisi berlangganan. Berdasarkan metode QSPM, strategi bersaing yang paling menarik bagi Nexmedia adalah pengembangan produk yaitu melakukan kerjasama dengan Screenplay Productions yang merupakan sebuah rumah produksi sinetron di Indonesia, menjalin kerjasama dengan SCTV sebagai pemegang hak siar liga champion musim 2013-2015 dan melakukan peningkatan performansi teknologi yaitu dengan menggunakan teknologi DVB-T2. <hr> <b>Abstract</b><br> he competition in pay TV market is getting tight, marked by number of pay TV operator with total 13 operators. That number will be increased with so many applicants submit broadcast license. PT. Mediatama Anugrah Citra is a new pay TV operator using Digital Video Broadcasting Terrestrial (DVB-T) technology (product name is Nexmedia). The coverage area is in Jabodetabek which should have a company strategy for facing competition in pay TV industry. Based QSPM method, the most attractive competitive strategy for Nexmedia is Product Development. It includes conducting cooperation with Screenplay Production, cooperation with SCTV as the winner license broadcast of Liga Champion for 2013-2015, and improving the performance technology with using DVB-T2 technology;The competition in pay TV market is getting tight, marked by number of pay TV operator with total 13 operators. That number will be increased with so many applicants submit broadcast license. PT. Mediatama Anugrah Citra is a new pay TV operator using Digital Video Broadcasting Terrestrial (DVB-T) technology (product name is Nexmedia). The coverage area is in Jabodetabek which should have a company strategy for facing competition in pay TV industry. Based QSPM method, the most attractive competitive strategy for Nexmedia is Product Development. It includes conducting cooperation with Screenplay Production, cooperation with SCTV as the winner license broadcast of Liga Champion for 2013-2015, and improving the performance technology with using DVB-T2 technology, The competition in pay TV market is getting tight, marked by number of pay TV operator with total 13 operators. That number will be increased with so many applicants submit broadcast license. PT. Mediatama Anugrah Citra is a new pay TV operator using Digital Video Broadcasting Terrestrial (DVB-T) technology (product name is Nexmedia). The coverage area is in Jabodetabek which should have a company strategy for facing competition in pay TV industry. Based QSPM method, the most attractive competitive strategy for Nexmedia is Product Development. It includes conducting cooperation with Screenplay Production, cooperation with SCTV as the winner license broadcast of Liga Champion for 2013-2015, and improving the performance technology with using DVB-T2 technology]