Persepsi Konsumen Terhadap Prioritas Perbaikan Infrastruktur Pasar Perumnas Klender
| Main Authors: | Siregar, Bernardus Wishman Simbora, author, Add author: Achmadin Lutfi, supervisor, Add author: Lubis, Andi Fahmi, examiner, Add author: Iman Rozani, examiner |
|---|---|
| Format: | Masters Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2009
|
| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20234320 |
| ctrlnum |
20234320 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><type>Thesis:Masters</type><title>Persepsi Konsumen Terhadap Prioritas Perbaikan Infrastruktur Pasar Perumnas Klender</title><creator>Siregar, Bernardus Wishman Simbora, author</creator><creator>Add author: Achmadin Lutfi, supervisor</creator><creator>Add author: Lubis, Andi Fahmi, examiner</creator><creator>Add author: Iman Rozani, examiner</creator><publisher>Fakultas Ekonomi dan Bisnis Universitas Indonesia</publisher><date>2009</date><subject>Consumer Perception--Pasar Perumnas Klender</subject><description>Model berbelanja masyarakat dewasa ini menuntut adanya perubahan kualitas agar lebih baik dalam layanan berbelanja terutama di pasar tradisional. Namun saat ini, masih banyak pasar tradisional yang pada umumnya memiliki kelemahan mendasar yaitu kurang tersedianya sarana infrastruktur yang memadai.Tesis ini membahas mengenai bagaimana strategi pasar tradisional khususnya Pasar Perumnas Klender dalam memperbaiki sarana infrastruktur sesuai dengan persepsi masyarakat sebagai konsumen. Penelitian ini adalah penelitian kualitatif dengan desain deskriptif.
Hasil dari penelitian ini menyarankan agar pihak PD Pasar Jaya Area 19 selaku pengelola Pasar Perumnas Klender bersedia untuk menjalankan strategi-strategi perbaikan infrastruktur yang menjadi temuan dalam penelitian ini sehingga Pasar Perumnas Klender dapat menjadi pilihan utama masyarakat di sekitarnya.
......The way the community do the trading or shopping recently has demanded the changes of better quality of the service included traditional market. Plenty of traditional market nowadays that still has poor quality in their basic services for example poor infrastructure. The topic of this Thesis to explore the the strategy how the traditional market, especially Pasar Perummas Klender, fix their infrastructure that will be acceptable in community perspective as the consumer. The type of research is qualitative and descriptive research.
The result of this research is to recommend PD Paasr Jaya Area 19 as the management of Pasar Perumnas Klender is willing to apply the improvement strategy in infrastructure that has classified as the major finding in this research so that Pasar Perumnas can be the main shopping center especially for the communities in neighborhood area.</description><identifier>https://lib.ui.ac.id/detail?id=20234320</identifier><recordID>20234320</recordID></dc>
|
| format |
Thesis:Masters Thesis Thesis:Bachelors |
| author |
Siregar, Bernardus Wishman Simbora, author Add author: Achmadin Lutfi, supervisor Add author: Lubis, Andi Fahmi, examiner Add author: Iman Rozani, examiner |
| title |
Persepsi Konsumen Terhadap Prioritas Perbaikan Infrastruktur Pasar Perumnas Klender |
| publisher |
Fakultas Ekonomi dan Bisnis Universitas Indonesia |
| publishDate |
2009 |
| topic |
Consumer Perception--Pasar Perumnas Klender |
| url |
https://lib.ui.ac.id/detail?id=20234320 |
| contents |
Model berbelanja masyarakat dewasa ini menuntut adanya perubahan kualitas agar lebih baik dalam layanan berbelanja terutama di pasar tradisional. Namun saat ini, masih banyak pasar tradisional yang pada umumnya memiliki kelemahan mendasar yaitu kurang tersedianya sarana infrastruktur yang memadai.Tesis ini membahas mengenai bagaimana strategi pasar tradisional khususnya Pasar Perumnas Klender dalam memperbaiki sarana infrastruktur sesuai dengan persepsi masyarakat sebagai konsumen. Penelitian ini adalah penelitian kualitatif dengan desain deskriptif.
Hasil dari penelitian ini menyarankan agar pihak PD Pasar Jaya Area 19 selaku pengelola Pasar Perumnas Klender bersedia untuk menjalankan strategi-strategi perbaikan infrastruktur yang menjadi temuan dalam penelitian ini sehingga Pasar Perumnas Klender dapat menjadi pilihan utama masyarakat di sekitarnya.
......The way the community do the trading or shopping recently has demanded the changes of better quality of the service included traditional market. Plenty of traditional market nowadays that still has poor quality in their basic services for example poor infrastructure. The topic of this Thesis to explore the the strategy how the traditional market, especially Pasar Perummas Klender, fix their infrastructure that will be acceptable in community perspective as the consumer. The type of research is qualitative and descriptive research.
The result of this research is to recommend PD Paasr Jaya Area 19 as the management of Pasar Perumnas Klender is willing to apply the improvement strategy in infrastructure that has classified as the major finding in this research so that Pasar Perumnas can be the main shopping center especially for the communities in neighborhood area. |
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JAWA BARAT |
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2022-12-13T09:09:04Z |
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