Strategi pengembangan donatur pada lembaga amil Zakat dengan pendekatan data mining = Donor development strategy at the institute Amil Zakat with data mining approach
| Main Authors: | Arry Hermansyah, author, Add author: Isti Surjandari Prajitno, supervisor, Add author: Erlinda Muslim, supervisor, Add author: Amalia Suzianti, examiner, Add author: Amar Rachman, examiner, Add author: Arian Dhini, examiner |
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| Format: | Masters Bachelors |
| Terbitan: |
Universitas Indonesia
, 2011
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20172095 |
Daftar Isi:
- Upaya untuk meningkatkan kepuasan dan loyalitas donatur serta untuk memandu perumusan perencanaan pengembangan organisasi, maka dibutuhkan strategi pengembangan donatur, adapun untuk melakukan strategi pengembangan donatur dapat dilakukan dengan pendekatan data mining yang meliputi pengelompokan donatur dengan metode clustering dan hasil pengelompokan tersebut dievaluasi dengan artificial neural network (multilayer perceptron), dan menggunakan metode association rules untuk menganalisa peta pemasaran serta dirumuskan strategi pengembangan donatur berdasarkan data transaksi dan visi misi. Hasil penelitian menyarankan bahwa manajemen hubungan lembaga amil zakat dengan donatur perlu dikembangkan sehingga terjalin komunikasi yang aktif antar keduanya. <hr> Efforts to increase donor satisfaction and loyalty as well as to guide the formulation of organizational development planning, donor development strategy is required, as for donors to make development strategy can be done with data mining approach that involves the grouping of donors by the method of clustering and classification results were evaluated by artificial neural network (multilayer perceptron), and using methods of association rules to analyze a map of marketing and donor development strategies are formulated based on transaction data and the vision and mission. The results suggest that the management of relations with donor amil zakat institution should be developed so that active communication is established between them.