Analisis periklanan PT. Pertamina (Persero) terhadap ekuitas merek Pelumas Fastron = Advertising analysis at PT. Pertamina (Persero) to brand equity of Fastron Oil
| Main Authors: | Siahaan, Christian Erwin, author, Add author: Rembeth, John Daniel, supervisor, Add author: Sofjan Assauri, examiner, Add author: M. Gunawan Alif, examiner |
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| Format: | Masters Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2010
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=136359 |