Analisis pengaruh Brand Identity dan brand position terhadap pembentukan brand Image perusahaan asuransi: studi kasus pada PT. Asuransi Umum Bumiputera Muda 1967
Main Authors: | Wawan Ari Wibowo, author, Add author: Rembeth, John Daniel, supervisor, Add author: Mohammad Hamsal, examiner, Add author: M. Gunawan Alif, examiner |
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Format: | Masters Bachelors |
Terbitan: |
, 2010
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Subjects: | |
Online Access: |
https://lib.ui.ac.id/detail?id=136268 |