Analisis penggunaan iklan humor yang satir terhadap sikap terhadap iklan, belief terhadap merek dan sikap terhadap merek
| Main Authors: | Hutabarat, Samuel Erik, Add author: Nurdin Sobari, examiner, Add author: Rembeth, John Daniel, examiner, Add author: Adi Zakaria Afiff, supervisor |
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| Format: | Masters Bachelors |
| Terbitan: |
, 2007
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| Subjects: | |
| Online Access: |
http://lontar.ui.ac.id/detail?id=112812 |