Atribut-atribut pembentuk CBBE (Customer Based Brand Equity): studi kasus coffeehouse Brew&Co
| Main Authors: | Avrini Tesianti, author, Add author: Rembeth, John Daniel, supervisor |
|---|---|
| Format: | Masters Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2006
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| Subjects: | |
| Online Access: |
http://lontar.ui.ac.id/detail?id=107666 |