ANALISIS EFEKTIVITAS PROMOSI DALAM MENINGKATKAN JUMLAH KONSUMEN PADA PT. CEPAT VERSI ARLI SINGKAWANG
| Main Authors: | Wihansyah, Arya, Aminuyati, Aminuyati, Okianna, Okianna |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Tanjungpura
, 2021
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| Online Access: |
http://jurnal.untan.ac.id/index.php/jpdpb/article/view/50274 http://jurnal.untan.ac.id/index.php/jpdpb/article/view/50274/75676591020 |
Daftar Isi:
- AbstractThis research was motivated by word of mouth promotion which resulted in an increase in the number of consumers which meant an increase in income at PT. Cepat Versi Arli Singkawang. Research on the effectiveness of this promotion was conducted on consumers. This research also uses a qualitative method with a case study approach, data collection techniques by interview using a voice recording device from a cellphone and also a notebook because there are consumers who refuse to be partners but are willing to be interviewed. The results of the analytical research conducted are known to increase the number of consumers who are relatively stable every day, measuring the effectiveness of word of mouth promotion using the Empathy (Empathy), Impact (Impact), Persuasion (Persuation), Communication (EPIC) method model) is effective. The cause of effective word of mouth promotion that can increase the number of consumers is the selling price of the products sold are very affordable, complete, and in a place that makes consumers feel comfortable.Keywords: Consumers, Word of mouth promotion, Promotion Effectiveness.