ANALISIS STRATEGI BAURAN PEMASARAN 7P PADA TOKO ROTI GEMBUL DI PONTIANAK
| Main Authors: | Mirawati, Mirawati, Warneri, Warneri, Okianna, Okianna |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Tanjungpura
, 2021
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| Online Access: |
http://jurnal.untan.ac.id/index.php/jpdpb/article/view/49025 http://jurnal.untan.ac.id/index.php/jpdpb/article/view/49025/75676590450 |
Daftar Isi:
- AbstractThe purpose of this study was designed to find out, 1) the 7p marketing mix strategy (product, price, place, promotion, people, physical evidence) applied to the Gembul bread shop, 2) The difficulty in implementing the 7p marketing mix strategy at the Gembul bread shop. In this study using qualitative research approach. The data source of this research is the head of gembul bread. Data were collected using observation, interview, documentation techniques. The results of the research on the marketing mix strategy applied to the bakery Gembul shop seen from the perspective of the head of the store, 1) The result of the marketing mix research according to the store head in product include product diversity, quality, brand, size, packing dan service, 2) Marketing mix research result in price includes a price list in accordance with the product, 3) The result of the marketing mix research in place include strategy locations for consumers to visit, a large lot, 4) The result of the marketing mix research in promotion include advertising, public relation and direct marketing, 5) The result of the marketing mix research in people includes the performance of the people in the store, their services, and cooperating with each other, 6) The result of the marketing mix research in the process include the process from the beginning of opening the store to closing the store, and the work of employees according to their abilities, 7) Research result in physical evidence include the environment aroud the store, shop atmosphere.Keywords: Marketing Mix strategy, Gembul Bread