KEPUTUSAN KONSUMEN DALAM PEMBELIAN BUAH SEMANGKA DI UD.YASMIN KOTA MATARAM
| Main Authors: | ANDINI, LUSIANA, WEDASTRA, MADE SUMA, MARINI, IDA AYU KETUT, SUARTHA, I DEWA GEDE, DHARMA S, BAGUS WIDHI |
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| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
Universitas Mahasaraswati Mataram
, 2020
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| Subjects: | |
| Online Access: |
http://journal.unmasmataram.ac.id/index.php/GARA/article/view/143 http://journal.unmasmataram.ac.id/index.php/GARA/article/view/143/135 |
Daftar Isi:
- This research is a descriptive study which aims to determine consumer decisions in purchasing watermelons at UD Yasmin Mataram City. This study used a sample of 50 people who were determined by incidental sampling. Data collection techniques are carried out by: observation and interview based on a list of questions that have been prepared in advance and documentation. The collected data were analyzed using descriptive analysisThe results showed that: the decisions that influence consumers to purchase watermelons at UD Yasmin Mataram City are: 50% of respondents strongly agree and 42% agree to product variables; 40% of respondents agreed and 44% strongly agreed because of the price variable; 52% of respondents agreed and 30% stated that they strongly agreed because of the variable of place and 44% of respondents agreed and 36% strongly agreed to buy watermelons at UD Yasmin because of the promotional variables. It is recommended that UD Yasmin keep product continuity and maintain product quality and maintain price stability