Analisis E-Bisnis Terhadap Amazon dan Aquarelle
Main Authors: | Tanuar, Evawaty, Yosanny, Agustinna |
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Format: | Article info application/pdf Journal |
Bahasa: | eng |
Terbitan: |
Bina Nusantara University
, 2010
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Subjects: | |
Online Access: |
https://journal.binus.ac.id/index.php/comtech/article/view/2589 https://journal.binus.ac.id/index.php/comtech/article/view/2589/1995 |
Daftar Isi:
- The internet and digital world is one thing that needs to be taken into account by the Company. Business through Internet, known as e-business, is another way to increase the relation between company and customers or prospective customers. Analysis from the view point of customers and the integration of technologies was conducted on 2 examples sites that well known in doing online business but have different history on how it started the e-commerce. They are Amazon and Aquarelle. By comparing the two sites, the characteristics of e-commerce sites could be studied. As a result, there are striking differences between these two sites, where Amazon is more oriented to sales, while Aquarelle more on customer-oriented impact to the design and implementation of their e-business.