Advertising and Sales Promotion
| Main Author: | KASER, Ken |
|---|---|
| Format: | Book xix, 461p., Illust., Index. 22 x 28 cm |
| Bahasa: | eng |
| Terbitan: |
Cengage Learning
, 2013
|
| Subjects: | |
| Online Access: |
http://elib.polban.ac.id//index.php?p=show_detail&id=18979 http://elib.polban.ac.id//lib/minigalnano/createthumb.php?filename=images/docs/Advertising_and_Sales_Promotion_KASER.jpg.jpg&width=200 |
Daftar Isi:
- Chapter 1 What Is Advertising?Chapter 2 Consumer BehaviorChapter 3 The Basics of MarketingChapter 4 Product and Price PlanningChapter 5 Distribution PlanningChapter 6 Promotion PlanningChapter 7 Advertising MediaChapter 8 Effective Advertising and Sales PromotionChapter 9 Communicating Effective Advertising and Promotional MessagesChapter 10 Management of Effective AdvertisingChapter 11 Consumer-Oriented Advertising and Sales PromotionChapter 12 The Economics of AdvertisingChapter 13 Legal and Ethical Issues Affecting AdvertisingChapter 14 Advertising in a Multicultural MarketChapter 15 Planning Your Future in Advertising