A Small High-Tech Firm Entering China's Market: A Case Study of ADS-B Technologies Inc
| Main Authors: | Iuliia Chepurko, Yong Cao |
|---|---|
| Format: | Article eJournal |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/3538813 |
Daftar Isi:
- ADS-B Technologies is engineering and consulting firm located an Anchorage, Alaska. Since 2004, the Company has specialized in the design and deployment of Automatic Dependent Surveillance - Broadcast (ADS-B) systems and their related Communication, Navigation, and Surveillance (CNS) technologies throughout the world. For more than a decade, ADS-B Technologies’ Principal Intellectual Contributors have been intimately involved in the creation of ADS-B standards and procedures for the FAA, ICAO, Australia, China, Canada, Japan and several other nations. This case study shows how ADS-B Technologies Inc develops and expands its market in China, a booming but one of the most challenging market in the world. The market development includes the design, construction, operation, training, regulation and deployment of certified ADS-B ground and avionics systems in a highly regulated market. The findings of this case study will help business professionals to understand how to compete in such a niche market.