Personality Traits Influencing Style Adoption among Youth in Khairpur Mir's
| Main Authors: | Mr. Muhammad Ismail Soomro, Miss Sadaf Sikandar Samo, Mr. Shahbaz Hyder Mughal |
|---|---|
| Format: | Article eJournal |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/3523830 |
Daftar Isi:
- To investigate the degree to which various traits of personality influencing adoption style among youth of Khairpur Mir’s. The study has utilized a questionnaire survey. Participants were 86 from Khairpur Mir’s. A 54-item questionnaire survey was used that measured the personality traits influence on style adoption where as style adoption was dependent variable and personality traits were independent variables. Influence on style adoption was measured using seven independent variables namely: Knowledge, Attitude, Fashion consciousness, susceptibility to interpersonal influence, Need for uniqueness, Individualism/collectivism and Masculinity/ Femininity. To determine its reliability, data was entered in SPSS 16 for checking Cronbach’s alpha than factors were explored by using data reduction technique and finally linear regression with stepwise method was applied to check the influence of personality traits influencing style adoption among youth of Khairpur Mir’s. Among all variables the influence of Attitude, Susceptibility to interpersonal influence and Individualism/collectivism on style adoption is very much effective and shows strong and positive relation with style adoption. This study was conducted in Khairpur Mir’s to know the level of style adoption among youth.