Correlation of Customer Satisfaction with Customer Fidelity and Intents to Shift: Comparative Analysis of Islamic and Conventional Banks in Sukkur
| Main Authors: | )Muhammad Ismail Soomro, Ahmed Ali Mangrio, Amjad Ali Jatoi-, Shabana Jameel Rajput |
|---|---|
| Format: | Article eJournal |
| Bahasa: | eng |
| Terbitan: |
, 2014
|
| Subjects: | |
| Online Access: |
https://zenodo.org/record/3522655 |
Daftar Isi:
- Customer satisfaction plays important role in the selection of a bank whether Islamic or Conventional. The higher levels of satisfaction lead the customers towards increased levels of fidelity, and reduces the chances of shifting to another bank. Which indicates that customer satisfaction is positively correlated with customer fidelity and negatively correlated with intents to shift? The survey of 100 customers from both conventional and Islamic banks proved the same.