DAINIK BHASKAR PRINTING PRESS: MOTIVATION AND COUNSELLING TECHNIQUES FOR OPTIMIZING ORGANIZATIONAL COMMITMENT AND EFFECTIVENESS
| Main Author: | Arohit Goyat*1, Ankita2 & Pankaj3 |
|---|---|
| Format: | Article eJournal |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/2546679 |
Daftar Isi:
- Printing is a Servicing Industry. It is an art, craft, science, & technology of reproduction of ‘n’ number of replicas with the help of a suitable Printing Process on the desired substrate and surface. It has an impact on everyone’s life. Printing is the second largest industry of India. This project study was conducted at Dainik Bhaskar Press, Hisar. This study aims at testing the motivation and counselling techniques for organizational commitment and effectiveness. Sophisticated equipments, Better co-ordination, transparent channels and chances of promotion, balanced salary structure and enhancements, training programmes, immediate solution of worker’s problems, attractive reward system for better performance, easy and approachable procedure of grievance committee, paper distribution of work and consideration of suggestions proposed by the workers are the need of the hour for organizational commitment and effectiveness.