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Prerequisites to Increase the Purchase Intent fora Socially Responsible Company –Development of a Scale

Main Author: Tutku Eker Iscioglu
Format: Article eJournal
Bahasa: eng
Terbitan: , 2009
Subjects:
Consumers
Corporate Social Responsibility
Multitrait-Multimethod Matrix
Scale Development
Online Access: https://zenodo.org/record/1085277
ctrlnum 1085277
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><creator>Tutku Eker Iscioglu</creator><date>2009-06-25</date><description>Increasing attention has been given in academia to the concept of corporate social responsibility. Also, the number of companies that undertake social responsibility initiatives has been boosting day by day since behaving in a socially responsible manner brings a lot to the companies. Literature provides various benefits of social responsibility and under which situations these benefits could be realized. However, most of these studies focus on one aspect of the consequences of behaving in a socially responsible manner and there is no study that unifies the conditions that a company should fulfill to make customers prefer its brand. This study aims to fill this gap. More specifically, the purpose of this study is to identify the conditions that a socially responsible company should fulfill in order to attract customers. To this end, a scale is developed and its reliability and validity is assessed through the method of Multitrait- Multimethod Matrix.</description><identifier>https://zenodo.org/record/1085277</identifier><identifier>10.5281/zenodo.1085277</identifier><identifier>oai:zenodo.org:1085277</identifier><language>eng</language><relation>doi:10.5281/zenodo.1085276</relation><relation>url:https://zenodo.org/communities/waset</relation><rights>info:eu-repo/semantics/openAccess</rights><rights>https://creativecommons.org/licenses/by/4.0/legalcode</rights><subject>Consumers</subject><subject>Corporate Social Responsibility</subject><subject>Multitrait-Multimethod Matrix</subject><subject>Scale Development.</subject><title>Prerequisites to Increase the Purchase Intent fora Socially Responsible Company &#x2013;Development of a Scale</title><type>Journal:Article</type><type>Journal:Article</type><recordID>1085277</recordID></dc>
language eng
format Journal:Article
Journal
Journal:eJournal
author Tutku Eker Iscioglu
title Prerequisites to Increase the Purchase Intent fora Socially Responsible Company –Development of a Scale
publishDate 2009
topic Consumers
Corporate Social Responsibility
Multitrait-Multimethod Matrix
Scale Development
url https://zenodo.org/record/1085277
contents Increasing attention has been given in academia to the concept of corporate social responsibility. Also, the number of companies that undertake social responsibility initiatives has been boosting day by day since behaving in a socially responsible manner brings a lot to the companies. Literature provides various benefits of social responsibility and under which situations these benefits could be realized. However, most of these studies focus on one aspect of the consequences of behaving in a socially responsible manner and there is no study that unifies the conditions that a company should fulfill to make customers prefer its brand. This study aims to fill this gap. More specifically, the purpose of this study is to identify the conditions that a socially responsible company should fulfill in order to attract customers. To this end, a scale is developed and its reliability and validity is assessed through the method of Multitrait- Multimethod Matrix.
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institution Universitas PGRI Palembang
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collection Marga Life in South Sumatra in the Past: Puyang Concept Sacrificed and Demythosized
repository_id 17403
city KOTA PALEMBANG
province SUMATERA SELATAN
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first_indexed 2022-07-26T02:04:10Z
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