ANALISIS PENGARUH KUALITAS PELAYANAN KONSUMEN PADA WARUNG UCOK DURIAN ISKANDAR MUDA MEDAN TERHADAP KEPUTUSAN PEMBELIAN
| Main Authors: | siburian, thomson parlindungan; universitas sumatera utara, ginting, liasta; universitas sumatera utara |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Sumatera Utara
, 2013
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| Online Access: |
https://jurnal.usu.ac.id/index.php/jmim/article/view/655 https://jurnal.usu.ac.id/index.php/jmim/article/view/655/pdf |
| ctrlnum |
article-655 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">ANALISIS PENGARUH KUALITAS PELAYANAN KONSUMEN PADA WARUNG UCOK DURIAN ISKANDAR MUDA MEDAN TERHADAP KEPUTUSAN PEMBELIAN</title><creator>siburian, thomson parlindungan; universitas sumatera utara</creator><creator>ginting, liasta; universitas sumatera utara</creator><description lang="en-US">Abstrak This study aims to determine and analyze the influence of service quality Ucok Durian at Iskandar Muda Medan on the purchase decisions. The hypothesis of this study is the factor of service quality that includes variable tangibles, reliability, responsiveness, assurance, and emphaty has positive and significant impact on purchasing decisions towards Warung Ucok Durian at Iskandar Muda Medan. The sampling using the technique of Purposive Sampling. Data analysis methods used is descriptive and multiple linear regression. The results of this study indicate that based on the F test, the service qualities consisting of tangibles variable, reliability, responsiveness, assurance, and emphaty simultaneously have a positive and significant impact on purchasing decisions towards Warung Ucok Durian at Iskandar Muda Medan. Based on the results of the t test, variable influence positive and significant on purchasing decisions is the variable of reliability and responsiveness. Adjusted R Square value = 0.152 means that 15.2% of the purchase decision factors can be explained by the independent variables (physical evidence, reliability, responsiveness, assurance, and emphaty) while the remaining 84.8% is explained by other factors which is not examined in this study.   Keywords: Tangibles, Reliability, Responsiveness, Assurance, and Emphaty and Purchasing Decisions.</description><publisher lang="en-US">Universitas Sumatera Utara</publisher><date>2013-01-04</date><type>Journal:Article</type><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>File:application/pdf</type><identifier>https://jurnal.usu.ac.id/index.php/jmim/article/view/655</identifier><source lang="en-US">Jurnal Media Informasi Manajemen; Vol 1, No 1 (2013)</source><language>eng</language><relation>https://jurnal.usu.ac.id/index.php/jmim/article/view/655/pdf</relation><recordID>article-655</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:eJournal |
| author |
siburian, thomson parlindungan; universitas sumatera utara ginting, liasta; universitas sumatera utara |
| title |
ANALISIS PENGARUH KUALITAS PELAYANAN KONSUMEN PADA WARUNG UCOK DURIAN ISKANDAR MUDA MEDAN TERHADAP KEPUTUSAN PEMBELIAN |
| publisher |
Universitas Sumatera Utara |
| publishDate |
2013 |
| url |
https://jurnal.usu.ac.id/index.php/jmim/article/view/655 https://jurnal.usu.ac.id/index.php/jmim/article/view/655/pdf |
| contents |
Abstrak This study aims to determine and analyze the influence of service quality Ucok Durian at Iskandar Muda Medan on the purchase decisions. The hypothesis of this study is the factor of service quality that includes variable tangibles, reliability, responsiveness, assurance, and emphaty has positive and significant impact on purchasing decisions towards Warung Ucok Durian at Iskandar Muda Medan. The sampling using the technique of Purposive Sampling. Data analysis methods used is descriptive and multiple linear regression. The results of this study indicate that based on the F test, the service qualities consisting of tangibles variable, reliability, responsiveness, assurance, and emphaty simultaneously have a positive and significant impact on purchasing decisions towards Warung Ucok Durian at Iskandar Muda Medan. Based on the results of the t test, variable influence positive and significant on purchasing decisions is the variable of reliability and responsiveness. Adjusted R Square value = 0.152 means that 15.2% of the purchase decision factors can be explained by the independent variables (physical evidence, reliability, responsiveness, assurance, and emphaty) while the remaining 84.8% is explained by other factors which is not examined in this study. Keywords: Tangibles, Reliability, Responsiveness, Assurance, and Emphaty and Purchasing Decisions. |
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IOS1738.article-655 |
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Universitas Sumatera Utara |
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31 |
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library:university library |
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Perpustakaan Universitas Sumatera Utara |
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599 |
| collection |
Jurnal Media Informasi Manajemen |
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1738 |
| subject_area |
Program Komputer dan Teknologi Informasi Komunikasi dan Media |
| city |
KOTA MEDAN |
| province |
SUMATERA UTARA |
| repoId |
IOS1738 |
| first_indexed |
2016-09-22T18:55:14Z |
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2018-05-14T03:17:22Z |
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1766995392198606848 |
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17.13294 |