Analisis Pengaruh Faktor Kebudayaan, Sosial, Pribadi, dan Psikologis terhadap Keputusan Pembelian Makanan Cepat Saji pada Konsumen Kentucky Fried Chicken (KFC) Walikota Medan

Main Authors: Urfana, Millatina; universitas sumatera utara, Sembiring, Beby Karina Fawzeea; universitas sumatera utara
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Universitas Sumatera Utara , 2013
Online Access: https://jurnal.usu.ac.id/index.php/jmim/article/view/2308
https://jurnal.usu.ac.id/index.php/jmim/article/view/2308/pdf
https://jurnal.usu.ac.id/index.php/jmim/article/downloadSuppFile/2308/369
ctrlnum article-2308
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">Analisis Pengaruh Faktor Kebudayaan, Sosial, Pribadi, dan Psikologis terhadap Keputusan Pembelian Makanan Cepat Saji pada Konsumen Kentucky Fried Chicken (KFC) Walikota Medan</title><creator>Urfana, Millatina; universitas sumatera utara</creator><creator>Sembiring, Beby Karina Fawzeea; universitas sumatera utara</creator><creator>Sembiring, Beby Karina Fawzeea; universitas sumatera utara</creator><description lang="en-US">Abstract The purpose of this research is to define and analyze the influence of cultural, social, personal, and psychological factor to fast food purchasing decision. This research was conducted to Kentucky Fried Chicken (KFC) Walikota Medan consumers. The kind of this research is explanatory that purposes to analyze the relationship between a variable with other variables or how a variable influences others. The data analysis methods used are descriptive and quantitative method and linear multiple regression. The data used are primary and secondary data. The primary was from questionnaire that was given to respondent. The secondary were from books, journals, earliest studies, and information that was from internet. This research used 100 respondents as samples. The results showed that cultural, social, personal, and psychological have a positive and significant influence on fast food purchasing decision of Kentucky Fried Chicken (KFC) Walikota Medan consumers. It could be known from the results of simultaneous linear regression test. Based on the significant test partially, that personal and psychological factor influenced positively and significantly on purchasing decision. The cultural factor influenced positively but not significant. The social factor influenced negatively and not significant. The dominant variable that influenced partially to purchasing decision is psychological factor. Keywords: cultural, social, personal, psychological, and purchasing decision.</description><publisher lang="en-US">Universitas Sumatera Utara</publisher><date>2013-05-19</date><type>Journal:Article</type><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>File:application/pdf</type><identifier>https://jurnal.usu.ac.id/index.php/jmim/article/view/2308</identifier><source lang="en-US">Jurnal Media Informasi Manajemen; Vol 1, No 3 (2013): media informasi manajemen</source><language>eng</language><relation>https://jurnal.usu.ac.id/index.php/jmim/article/view/2308/pdf</relation><relation>https://jurnal.usu.ac.id/index.php/jmim/article/downloadSuppFile/2308/369</relation><recordID>article-2308</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
File:application/pdf
File
Journal:eJournal
author Urfana, Millatina; universitas sumatera utara
Sembiring, Beby Karina Fawzeea; universitas sumatera utara
title Analisis Pengaruh Faktor Kebudayaan, Sosial, Pribadi, dan Psikologis terhadap Keputusan Pembelian Makanan Cepat Saji pada Konsumen Kentucky Fried Chicken (KFC) Walikota Medan
publisher Universitas Sumatera Utara
publishDate 2013
url https://jurnal.usu.ac.id/index.php/jmim/article/view/2308
https://jurnal.usu.ac.id/index.php/jmim/article/view/2308/pdf
https://jurnal.usu.ac.id/index.php/jmim/article/downloadSuppFile/2308/369
contents Abstract The purpose of this research is to define and analyze the influence of cultural, social, personal, and psychological factor to fast food purchasing decision. This research was conducted to Kentucky Fried Chicken (KFC) Walikota Medan consumers. The kind of this research is explanatory that purposes to analyze the relationship between a variable with other variables or how a variable influences others. The data analysis methods used are descriptive and quantitative method and linear multiple regression. The data used are primary and secondary data. The primary was from questionnaire that was given to respondent. The secondary were from books, journals, earliest studies, and information that was from internet. This research used 100 respondents as samples. The results showed that cultural, social, personal, and psychological have a positive and significant influence on fast food purchasing decision of Kentucky Fried Chicken (KFC) Walikota Medan consumers. It could be known from the results of simultaneous linear regression test. Based on the significant test partially, that personal and psychological factor influenced positively and significantly on purchasing decision. The cultural factor influenced positively but not significant. The social factor influenced negatively and not significant. The dominant variable that influenced partially to purchasing decision is psychological factor. Keywords: cultural, social, personal, psychological, and purchasing decision.
id IOS1738.article-2308
institution Universitas Sumatera Utara
institution_id 31
institution_type library:university
library
library Perpustakaan Universitas Sumatera Utara
library_id 599
collection Jurnal Media Informasi Manajemen
repository_id 1738
subject_area Program Komputer dan Teknologi Informasi
Komunikasi dan Media
city KOTA MEDAN
province SUMATERA UTARA
repoId IOS1738
first_indexed 2016-09-22T18:55:14Z
last_indexed 2018-05-14T03:17:22Z
recordtype dc
_version_ 1766995392276201472
score 17.13294