Effectiveness of Decision Making Implementation in New Food Product Development Process
Daftar Isi:
- Abstract. Portfolio management is essential to support food companies in the selection of new food product development (NFPD) projects. This is a tool to ensure that a food company performs enough of right NFPD projects to put the business objective and strategy into action. The objectives of this study were (1) to develop criteria for approval in each gate of NFPD process, (2) to measure the effectiveness of these criteria from the cost reduction advantage, and (3) to evaluate the performance of the developed NFPD process. This study developed criteria for approval as an integrated decision making process (starting from orientation, creation, preparation to implementation) to help the selection of projects. The improved NFPD process minimized the risk of project failure and gave more certain success of the new product launch in the market. Its implementation reduced the failure cost of projects. The company spent 40% of the allocated budget for the projects that completed all the stages and went through all the gates until the launch. For the projects that were either on hold or cancelled, the company spent 20.8% of the allocated budget. The underspent budget of 39.2% were then reallocated for new project initiatives. The developed NFFD model was considered effective by the company management. Keywords: Food product development, dairy industry, portfolio management Abstrak. Manajemen portofolio telah menjadi bagian penting dalam mendukung perusahaan untuk menentukan proyek pengembangan produk pangan baru. Manajemen portofolio merupakan perangkat untuk memastikan bahwa perusahaan dapat menjalankan proyek pengembangan produk pangan baru yang tepat sesuai dengan tujuan dan strategi bisnis. Tujuan dari studi ini adalah untuk (1) mengembangkan kriteria persetujuan di setiap tahap proses pengembangan produk baru, (2) mengukur efekti tas dari kriteria persetujuan terhadap pengurangan biaya, dan (3) mengevaluasi kinerja dari proses pengembangan produk baru yang telah dikembangkan. Kriteria persetujuan pada setiap tahapan sebagai proses pengambilan keputusan yang terintegrasi (dimulai dari tahap orientasi, kreasi, pembuatan hingga implementasi) membantu dalam memilih proyek yang dapat diloloskan pada tahap selanjutnya. Hasil modi kasi ini dapat mengurangi resiko kegagalan. Perusahaan menghabiskan 40% dari dana yang dialokasikan untuk proyek-proyek yang berhasil melewati seluruh tahapan hingga diluncurkan ke pasar. Untuk proyek yang ditunda atau dibatalkan, perusahaan menghabiskan 20.8% dari dana yang dialokasikan. Dana yang belum digunakan sebanyak 39.2% kemudian dialokasikan untuk inisiasi proyek baru. Model yang dikembangkan ini dinilai efektif oleh pihak manajemen perusahaan. Kata kunci: Pengembangan produk pangan baru, industri susu, manajemen portofolio Practical Application: The result of this study is applicable for companies who highly consider the importance of innovation to sustain the success and grow the business, especially for those who offer broad products to the market and have number of innovation through NFPD projects. Criteria for approval help the company to make selection and prioritization of NFPD projects to ensure the alignment with business strategy and objective as well as to minimize the risk of failure of new product launch. http://jurnalmutupangan.com/index.php?link=view&id=JMP-10-15-008