PENGARUH PRODUK, HARGA, PROMOSI, DAN SALURAN DISTRIBUSI TERHADAP MINAT BELI KONSUMEN PADA PRODUK SHAMPO PT. L’OREAL (Survei pada konsumen produk shampo L’Oreal di Kota Pontianak)
| Main Author: | admin, M. DIMAS DIANQADARI B11110124 |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
Jurnal Manajemen Update
, 2016
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| Online Access: |
http://jurnal.untan.ac.id/index.php/ejmfe/article/view/14742 |
Daftar Isi:
- This study aims to determine the effect of the product, price, promotion, and distribution channels to consumers to buy. The study was designed as a descriptive study. The population of this study were men and women who have been or have not used the L'Oreal shampoo products. This research uses accidental sampling with a sample size of 100 people. The analysis technique used is multiple linear analysis using SPSS version 17.0. Based on tests conducted feasibility of this model shows a model in this study deserves to be tested. The results of the analysis show that the variable pricing, and distribution channels do not have a significant influence on the variable consumer purchase interest in L'Oreal shampoo products. As for the variable products and promotions have a significant influence on the variable consumer purchase interest in L'Oreal shampoo products. Keywords: Product, Price, Promotion, Distribution Channels, Buying Interest