SIKAP RELATIF DAN KOMITMEN JANGKA PANJANG KONSUMEN DALAM MODEL LOYALITAS (Studi Kasus pada PT. Garuda Citilink)
| Main Author: | Japarianto, Edwin; Fakultas Ekonomi - Universitas Kristen Petra, Surabaya |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Institute of Research and Community Outreach - Petra Christian University
, 2012
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| Subjects: | |
| Online Access: |
http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18362 http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18362/18189 |
Daftar Isi:
- The main objective of this research is to clarify a impact of relative attitude and long term commitment to consumer loyalty Garuda Citilink, Attitude observed by the dimention of: Personal Experience, Reference Group, Promotion. Commitment observed by the dimention of: Social Benefit, Comfortable benefit and Special Cases benefit and customer loyalty observed by the dimention of: satisfaction and willingness to buy. Using Path Analysis, the result of this research indicates that customer loyalty can be influence by customer commitment.