PENGARUH KEBANGGAAN, KEPERCAYAAN, KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN KONSUMEN DAN PERILAKU MEMBELI ULANG WANITA KARIR DI PASAR SWALAYAN MANADO
| Main Author: | LENNY TUMBEL, ALTJE |
|---|---|
| Format: | Thesis NonPeerReviewed Book Image |
| Bahasa: | ind |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://repository.unhas.ac.id/id/eprint/10343/ |
Daftar Isi:
- ABSTRACT ALTJE LENNY TUMBEL. The Effect Pride, Trust, Customer Value, Service Quality on Customer Satisfaction and Repurchase Behavior of white collar woman at Supermarket in Manado ( supervised by Osman Lewangka dan H. Rahmatia) This study aims to test the influence of the pride, trust, service quality, and customer value towards repurchase behavior which is mediated by customer satisfaction. The population of the study was all supermarket customer. The sampel is 150 customers which taken by accidental sampling. The data were collected trought questionnaere. The data were analyzed by using structural equation modeling ( SEM ). This study results a finding that the pride, trust, service quality, and customer value, will lead the repurchase behavior through customer satisfaction. The result indicated that the pride, trust, service quality, and customer value influence directly, no significantly and positively to repurchase behavior, conversely influences directly positively and significantly to customer satisfaction. The result indicated the pride, service cuality, and customer value influence directly, no significantly to repurchase behavior conversely influence directly positively and significantly to customer satisfaction. Trust has significan influence to customer behavior, but has no significant influence to customer satisfaction. Customer satisfaction has significan influence to repurchase behavior.